“Illura helped me feel seen as a mom. For the first time, I’m actually in the photos—and they mean so much.”
Moms are the quiet heroes of everyday life, consistently steady, selfless, and strong. They hold families together, often without recognition, pouring their love into every detail of our lives. Yet many feel invisible in the very stories they help create. According to the social app Peanut, 93% of moms feel under-appreciated or unseen, especially when they’re missing from family photos because they’re always the ones taking them.
Here’s what Founder, Caroline Stewart, has to say:
That’s where Illura steps in. Created by a mom for moms, Illura helps preserve your story in real-time, as it unfolds. From the excitement of a positive pregnancy test to everyday moments like park trips, bedtime snuggles, or cheering at a soccer game, Illura provides a space to capture, collect, and cherish it all. With gentle prompts and photo inspiration, the app ensures that your story is documented and that you’re in the frame.
Start by creating your mom profile and then explore themed memory boards tailored to every chapter of motherhood from “Expecting” to “Nana.” Invite trusted family or friends to collaborate on each board, so they can help snap and upload special moments, too. Share reminders, push notifications, and even create an Inspiration List of meaningful photo ideas so no milestone or memory slips by unnoticed.
Illura was lovingly created by new mom, Caroline Stewart, who knows how quickly time flies and how easy it is to be left out of your own story. “I wanted moms to be seen and celebrated. Illura is about making sure your memories aren’t getting lost in the chaos,” she says. With Illura, you’re not just saving photos you’re honoring the journey of motherhood. Download it free on iOS and start making memories today.
Organize your motherhood journey into themed boards: Expecting, Baby Mama, Kid Mommy, Teenage Momma, Adult Mother, and Nana.
Invite family or friends to capture moments with you, so you're not always behind the camera.
Get helpful prompts for photo ideas and gentle reminders for big and small memory-making moments.
Keep everything in one beautiful, easy-to-navigate place. Download, print, and share as you go.
“Illura helped me feel seen as a mom. For the first time, I’m actually in the photos—and they mean so much.”
“I use Illura with my daughter to document her journey as a new mom. It’s brought us closer and kept the memories alive.”
Browse through our frequently asked questions to find out the answers you are looking for. If you need more help, please contact us directly.
You can download this app via Apple’s App Store for your iOS device. Simply click on the links at the top or bottom of the page to download.